How to Read Your Map Insights to See Where Customers Are Dropping Off You open your Google Business Profile dashboard and see a number that makes you smile: 5,000 views this month. You feel a sense of accomplishment. Your google business profile optimization efforts seem to be paying off. But then you look at your…
How We Used Local Competition Analysis to Find a Gap in the Market How We Used Local Competition Analysis to Find a Gap in the Market There is a specific kind of frustration reserved for the local business owner who does everything “by the book” yet remains stuck at position #4 or #5 in the…
The 3 Biggest Shifts Coming to Local Search Trends in 2026 If you are still operating your digital marketing based on the playbooks of 2022 or even 2024, you are already behind. In my years as a Senior SEO Specialist, I have seen the industry undergo several “pivots,” but nothing compares to the seismic transformation…
Why Your Map Pin is Hidden Behind Three Competitors with Fewer Reviews It is the ultimate frustration for any local business owner. You have spent years providing excellent service, diligently asking for feedback, and amassing over 50 five-star reviews. You check the Google Map Pack for your primary service, expecting to see your business at…
